Brand Building Strategy [infographic]

Every business owner knows that branding is important, but do you really know how important? We’ve collected some recent data that shows how other US businesses are doubling down on brand building, and how they’re measuring success*. View the image below for the full infographic.  Do you have a brand-building strategy in place? What methods are you using to measure Read More…

Not Your Dad’s Legos

Local Billings team wins state-wide competition using robotics, teamwork and problem-solving. Here at AlphaGraphics we love to highlight things happening in our community that show everyone how amazing Billings and its residents are – and this one is extra special: In late January, a Billings-based team succeeded in winning first place at the Montana FIRST Lego League state competition in Read More…

Image Optimization: an Intro and Guide

With the rise of image-heavy social media networks like Instagram and Pinterest, the demand for “media-rich” websites is becoming less of a trend and more of a necessity. People expect to see multimedia during their browsing experience, and the days of text-heavy or bland content with no supporting imagery are numbered. On the other hand, the increase in media-rich sites Read More…

What to do when marketing makes you feel dumb.

Feature Image for Article - What to do when marketing makes you feel dumb

It’s happened to all of us. Whether it be a multi-touch campaign, a Facebook ad, a direct mail piece, or just a gigantic sign outside your storefront – there have been those times that you were confident that customers would be marching in by the thousands. Days later, when it doesn’t happen, you’re scratching your head wondering why it was Read More…

Company Spotlight – Lynnrich Siding, Windows, and Doors

AlphaGraphics Billings Company Spotlight

Lynnrich seamless siding, windows and doors shares some marketing tips that make their local business a successful one. We’ve probably all heard the catchy Lynnrich Your Home jingle on the radio. The owner was kind enough to answer some marketing questions to give us some insight into his customer-service oriented approach to running a local Billings business. What is the Read More…

Website Security – an Intro and Guide

Whenever a new system, program, resource, or technology is unleashed upon the world, you can make a sure bet that someone bad will do everything they can to exploit it. The most widespread technologies are also inevitably the biggest targets, and there’s fewer Content Management Systems (CMS) with a bigger bullseye on its back than WordPress. At the time this Read More…

Helping Others One Walking Stick at a Time

Eight year old Jacob Studer is a businessman and philanthropist. As founder of Billings Best Hiking Sticks, he started small with weekly “driveway sales” but it didn’t take long before he grew to online distribution and local deliveries. These days Jacob channels both his business sense and his creativity to help raise money for local charities. His first charitable donation Read More…

Global Health Outreach: Providing health, medical care, and assistance to families in Haiti

AlphaGraphics Billings recently teamed up with volunteers from the Global Health Outreach to provide 500 coloring books to children still reeling from Haiti’s massive earthquake in 2010. AlphaGraphics Billings is at it’s core a print and marketing communications company.  But when those products serve to help others – even in small ways – it truly is a joy to participate.  Read More…

Planning For the Perfect Vehicle Wrap

An AlphaGraphics guide: We thought it would be helpful to put together a short guide on all things wrap, including comparisons between different categories of wraps and graphics, suggestions for design and layout, and common pitfalls to avoid.  All these things will expand the usability, profitability and longevity of your vehicle wrap to maximize your marketing dollars. Let’s get started Read More…

Company Spotlight – Comfort Heating & Air Conditioning

AlphaGraphics Billings Company Spotlight

Comfort Heating shares with us some great insight into branding and marketing a long-time local business. What is the one thing most people don’t know about Comfort Heating that you wish they did? That we are a second generation family owned company that has been serving Billings since 1983. What kinds of things do you do to ensure marketing initiatives Read More…

Inject Some Humor Into Your Marketing

A look at how using subtle humor and cleverness can increase customer interaction and retention in your marketing campaigns. Take your pick from the following often-used ways to tell marketers that getting a message through to your customer is becoming more of a challenge: With the increasingly crowded advertising space, standing out in the crowd is important. Breaking through the Read More…

Introducing a Special Boy in a Special Way

At AlphaGraphics, the center of what we do every day could be summarized in one word: Communication. While that sounds nice and certainly gives us all a standard elevator speech to quickly explain our work, it’s easy to forget how truly significant that word is to the people our communication impacts. A recent project to print a cartoon book called Read More…