Metrics Are Your Benchmarks for Success

Every success is based on the achievement of expectations, whether it’s exceeding a goal, meeting requirements or delivering a finished product that’s well-received by a customer. And, in order to truly chalk up successes when they occur, it’s important to understand and define your expectations at the very beginning. Metrics play an integral role in the pursuit of success because Read More…

Marketing Return on Investment: Drowning in Data (Part 2)

“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics.  With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…

Marketing Return on Investment: Drowning in Data

“Drowning in data” is an apt summarization of the past few years for most modern marketers. 2015 began with a bang – or more accurately an explosion – of more marketing channels, media, and metrics.  With many businesses increasing their marketing budget as a result of either the economy slowly nursing itself back to health – and owners realizing the Read More…

Case Study – MSUB Wine & Food Festival

AlphaGraphics Billings is proud to announce a recently completed redesign of the MSU Billings Wine & Food Festival website.  During the design and development stages, we identified and addressed a number of pain points related to the existing design and functionality. Working closely with MSUB Foundation we were able to rebuild a modern and functional website to house all the Read More…

Company Spotlight – Roger L Daniel Insurance

AlphaGraphics Billings Company Spotlight

What is the one thing most people don’t know about your company that you wish they did? People know that we sell insurance – however most people do not know we are extremely proficient in creating income and protecting assets with different investment strategies. How did the downturn of the national economy impact your marketing efforts?  Have you marketed differently Read More…

Marketing Tips From Google’s Search Quality Guidelines

Who’s got two thumbs and spent four hours poring over the recently released Google Search Quality guidelines?  This guy* *I’m pointing my thumbs at myself There’s of course a ton of little tidbits that we can learn about SEO from a document whose initial purpose was to be a resource for actual quality testers for Google.  A rarity for the search giant, Read More…

Quick Tip – How to trick your desktop browser into thinking it’s a mobile device

Google recently updated their Search Quality Rating Guidelines, and – no surprise – mobile experience now plays a bigger role than ever in determining search ranking. If you have the time, it’s a good read here. In light of Google’s newest guidelines, did you know that you can spoof mobile devices using Google Chrome to test your website on many different mobile Read More…

Five Ways AgOnline Makes Your Business More Efficient

Has your business ever struggled with organization or consistency with your marketing and administrative materials? AgOnline is a service that AlphaGraphics provides to it’s customers wanting the ability to track, manage, and maintain control over their branding, marketing, and administrative materials.  Everything and anything can be made available for quick and easy ordering via the AgOnline secure ordering system – Read More…

Company Spotlight – Clark Marten Photography

AlphaGraphics Billings Company Spotlight

Clark Marten, owner of Clark Marten Photography shares some insights into his techniques for marketing success What is the one thing most people don’t know about your company that you wish they did? Our name has been escalated over the years, but we’re a pretty relaxed and fun bunch of people. Our lunches are family style around a little table Read More…

The Power of WordPress

A look at how WordPress leverages a solid foundation and community support to be the most preferred CMS, and how WordPress is the right choice for AlphaGraphics and our customers. WordPress is a CMS (content management system) that was first created in 2003 by a limited few who wanted to streamline the website development process by “enhancing the typography”.  Fast Read More…

Marketer’s Guide to Photography – Part 3

marketer's Guide to photography

Welcome to part 3 of the Marketer’s Guide to Photography from AlphaGraphics Billings.  In this article, we’ll be discussing editing software. Missed the earlier parts?  Read part 1 here, and part 2 here. This guide exists to give marketing professionals the equipment and skills to make their product/service look its best while keeping within a budget, and will be split into three Read More…

Marketer’s Guide to Photography – Part 2

marketer's Guide to photography

Welcome to part 2 of the Marketer’s Guide to Photography from AlphaGraphics Billings.  In this article, we’ll be discussing photography tips, tricks, and good practice. Missed part 1?  Read it here. This guide exists to give marketing professionals the equipment and skills to make their product/service look its best while keeping within a budget, and will be split into three Read More…

Company Spotlight – Yellowstone Fitness

AlphaGraphics Billings Company Spotlight

Don Christensen, Owner/GM of Yellowstone Fitness shares some insight into his marketing goals and strategies. What is the one thing most people don’t know about Yellowstone Fitness that you wish they did? That our gym is the largest gym in the area featuring 42,000 Square Feet of Fitness including a pool, hot tub, basketball gym, cycling room, Cross Fit Studio, Read More…