AlphaGraphics Billings Multi-channel Marketing and Design Services.
Put the power of marketing to work for you with our experts at AlphaGraphics.
Conducting business today means connecting with your audience in new ways. It also means collecting valuable information about them in order to tailor a personal marketing message that speaks to their needs, wants and personality traits. To do both, you need a unique and attention-grabbing way to get your customers and prospects to respond.
Unfamiliar with how these strategies work? No problem. The marketing pros at AlphaGraphics will help you understand the technology behind it all so it can work for you. Our strategic direct marketing solutions give you a means to measure results, drive revenue, reduce overall cost-per-lead and increase ROI.
The Whole Marketing Package
Allow us to help you create a compelling marketing campaign that will get you the results — and advantages — you want. Increase your reach with:
Targeting with VDP
At the first introduction to the use of “Variable Data Processing” (VDP) in printed material, marketers jump at the chance to have a more personal conversation with the people they want to reach.
With even the ability to insert each name and address from a list of thousands into a customer thank you letter or merge an individual’s first name into the salutation line of a fundraising appeal, marketing professionals can see the increased return that personalization can produce.
Professional Design Services
Ever wonder what it would be like to have an affordable, professional graphic designer on demand?
Just imagine how much easier it would be to run your business if you had someone to help turn your “big ideas” into standout brochures, newsletters, direct mail pieces, flyers, ads and much more.
We give your message the look you want. From logos to full-blown marketing campaigns, we’ll take it from plan to completion.
Conducting business today means connecting with your audience in new ways:
Collecting valuable information about them, and use that info to create tailored personal marketing messages. If you start with the right information, you can better understand their needs, wants and personality traits which will allow you to create unique and attention-grabbing messages. This will in turn generate responses in new and compelling ways!
Common Marketing-Related Terms
The process of establishing a style, voice, and consistent message throughout your marketing materials.
Call to Action
A very important and necessary part of any marketing campaign, explicitly asking the viewer to do something after viewing.
Dots Per Inch – the density of dots that make up the width of one inch in print. Standard print resolution is 300 dpi.
The practice of attracting and earning customers’ attention by creating valuable and shareable content.
The method of finding potential customers by using marketing campaigns and other sales tactics.
Setting up a series of rules and triggers to release marketing content to prospects and customers without direct manual control.
Data points that assist in explaining, quantifying, or otherwise tracking marketing and sales goals.
Using multiple points of contact in any single campaign – such as a print piece with a PURL, an accompanying email, and a followup phone call.
Increasing the effectiveness of a campaign by using real contact data to customize each piece to the recipient.
The result of using images or artwork that is low resolution. Pixelation occurs when the human eye can distinguish individual dots of color.
Artwork and photography made up of a finite amount of pixels, meaning they cannot be blown up without sacrificing quality.
Return on Investment – The satisfaction of a marketing goal in relation to the costs of the campaign.
The path a prospect follows that leads them to a satisfied customer. Simply put, the funnel is: Lead –> Prospect –> Customer.
Artwork whose shape is made up of mathematical equations rather than finite pixels, meaning size is not a factor in relation to quality.