Tag Archives: Direct Marketing

The Process of Direct Marketing

Direct marketing is effective, because it’s grounded in tried and true principles.  Sure the ways to communicate have changed significantly over the last decade, but it’s nice to rely on measured results. In fact, we think it’s helpful to budget your direct marketing dollars just like you would any other investment in your business.  You wouldn’t consider buying a significant Read More…

The Golden Rule of Direct Marketing Revisited

Direct marketing is like a sales call. Three things impact a successful sales call: Is the sales person talking to the right person? Is the conversation pertinent and relevant? Does the sales person appear professional and knowledgeable? A sales person provides information and an opportunity for a service or product to a particular client. But, if the sales person is not talking Read More…

Direct Marketing beats Advertising in ROI

First a little background. Advertising is used to build brand image, awareness and loyalty. Direct marketing is used to generate an immediate response or order. This is done through a strong call to action. Purchasing action is generally deferred with advertising. Direct marketing is a way of doing business. The return on investment for every $1 spent on advertising will Read More…