Tag Archives: Personalized Communication

Variable Images – How to start a personal conversation with your customers

Variable Image Proccessing

At the first introduction to the use of “personalization” in printed material, marketers jump at the chance to have a more personal conversation with the people they want to reach. With even the ability to insert each name and address from a list of thousands into a customer thank you letter or merge an individual’s first name into the salutation Read More…

Variable Image Processing 101

How it works: 1. Take an image. Almost any will do, but images that lend themselves to variable processing include areas with text already on them (i.e. signs, billboards, notes, etc…) and/or areas where an addition of a name would make sense (i.e. name written in clouds, words on a mountain top, personalized guitar/snowboard etc…) 2. Dan will edit out Read More…